Meat substitutes brand awareness KPI ranking U.S. 2022

MorningStar Farms is the most well-known brand in the U.S. meat substitutes market. With a brand awareness of 55% among internet users, MorningStar tops Beyond Meat at 50%. Places three and four among the most well-known meat substitute brands in the United States go to Impossible with 43% and Amy's Kitchen with 39%.

Usage share and customer loyalty of meat substitute brands in the U.S.

While Morningstar Farms tops the brand awareness ranking for meat substitute brands, other relevant brand KPIs show a different picture. While Beyond Meat is the meat substitute brand with the highest usage share, Amy's Kitchen has the most loyal customers among meat substitute brands in the U.S.

Leading meat substitute brands ranked by brand awareness in the United States in 2022

Characteristic	Share of respondents
MorningStar Farms	55%
Beyond Meat	50%
Impossible	43%
Amy's Kitchen	39%
Gardein	37%
Boca	37%
Garden Gourmet	33%
Tofurky	31%
Meatless Farm	27%
Sweet Earth Natural Food	26%
Lightlife	25%
Field Roast	24%
Quorn	23%
Before the butcher	22%
Loma Linda	21%
Daring	19%
Don't know any of these brands	23%

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Release date

April 2022

More information

Region

United States

Survey time period

March 22 to 29, 2022

Number of respondents

1,241 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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