E-grocery shoppers share growth by country 2018

In 2018, Indonesia was a country with the highest share of 22 percent more people disposed to buy groceries online than in 2017. Netherlands and Malaysia were placed in the top three with respective shares of 20 percent and 19 percent. Online grocery shopping also started to become more popular in Russia, with 12 percent more customers willing to buy food online, and a two percent increment in the online sales share in the given sector relative to 2017.

Growth rate of the share of consumers likely to purchase groceries online in 2018, by country*

Characteristic	Growth rate
Indonesia	22%
Netherlands	20%
Malaysia	19%
Middle East	13%
Belguim	13%
Russia	12%
Poland	11%
Canada	7%
USA	5%
Brazil	2%
China	2%

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Release date

2019

More information

Region

Worldwide

Survey time period

2018

Number of respondents

21,480 respondents

Age group

17 years and older

Method of interview

Online survey

Supplementary notes

* Relative to the 2017 figures.
The respondents had to answer the following question: "Over the next 12 months, how likely are you to purchase groceries online?"

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