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Influencing factors to try Korean skincare products among females in China 2019

According to a survey conducted by Rakuten Insight in July 2019, 59 percent of female respondents in China stated that positive recommendations from family and friends would influence them to try a Korean skincare product. Within the survey, the share of Chinese female respondents who use Korean beauty products was around 44 percent of all female respondents.

Main factors that would influence female consumers to try Korean beauty skincare products in China as of July 2019

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Release date

August 2019



Survey time period

July 5 to 30, 2019

Number of respondents

454 respondents

Age group

16 years and older

Special properties

among female respondents

Method of interview

Online survey

Supplementary notes

Original question:
What would influence you to try a Korean beauty skincare product?

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Statistics on "Cosmetics market in China"

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