• Top health & beauty brands in Mexico 2020

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In 2020, Colgate was the leading health and beauty brand in Mexico, with 155 million Consumer Reach Points (CRP). Palmolive ranked second on the list that year, with nearly half of that score. Colgate-Palmolive is a U.S. American company operating worldwide, with Latin America contributing to the largest share of its revenue.

Leading health and beauty brands in Mexico in 2020 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2021

More information

Region

Mexico

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Detailed information about the report's methodology can be found here.