Increase in online grocery shopping after COVID-19 in Africa 2020, by country
The coronavirus (COVID-19) outbreak determined a change in consumers' shopping behaviors in Africa. In 2020, 70 percent of Nigerian e-commerce users were planning to do less supermarket shopping even after the pandemic. The same was true for 65 percent of South Africans and 64 percent of Kenyans. Moreover, increased online grocery shopping after the health crisis was expected by 48 percent of Egyptian digital shoppers.
