Increase in e-commerce due to COVID-19 in Africa 2021, by country
Digital shopping in Africa increased since the coronavirus (COVID-19) outbreak. According to an online survey conducted in 2020 and 2021, 81 percent of consumers in Nigeria are shopping more online since the beginning of the pandemic. The health crisis led to increasing demand for e-commerce in Africa. Kenya and Ghana registered an increment of 79 percent in online purchases. In South Africa, online shopping grew by 68 percent. There, over half of consumers reported that they were buying more groceries and clothing items online.
