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E-commerce spending in Nigeria 2019, by category

In 2019, travel and accommodation accounted for the largest online spending in Nigeria. This sector was worth 3.2 billion U.S. dollars, followed by fashion and beauty with 1.2 billion dollars. Furthermore, other leading categories in terms of value were electronics, physical media, and video games, which ranged from 650 million dollars to 970 million dollars.

E-commerce consumers' spending in Nigeria in 2019, by category

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Source

Release date

February 2020

Region

Nigeria

Survey time period

January 2020

Age group

15 years and older

Supplementary notes

It does not include B2B e-commerce.

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Statistics on "E-commerce in Nigeria"

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