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Estimate of most popular music streaming services in the Netherlands 2018

Based on survey results from 2018 and following calculations, Spotify and YouTube were the most popular ways in the Netherlands to stream music. The Swedish music service, however, was used more often as is suggested by the time spent on the platform compared to its competitors. One should note, however, that exact user numbers are rare to find in the Netherlands, as companies usually do not share this information on this specific level. The mentioned numbers in this ranking are therefore estimates, based on the survey methodology of this source. This point is amplified when looking at information from a second source (which used its own methodology). This source predicted that the number of Spotify users in the Netherlands was forecast to reach 6.2 million users in early 2018. Nonetheless, the different methodologies do seem to agree that the Netherlands is a country that favors Spotify more than other music streaming services.

What is the market size of music streaming in the Netherlands?

In 2018 (according to data published in July 2019), music streaming reached its highest ever revenue in the Netherlands. The market size of streaming reached a value of 128.6 million euros that year, an increase of roughly 18 percent compared to 2017. Digital streaming through Spotify and YouTube Music also made much more revenue than other segments of the Dutch music industry, like physical sales (which includes both cd’s as well as vinyl) and digital downloads. The source of this ranking states that Spotify had around three million paid users in the Netherlands in 2018.

The most popular podcast services in the Netherlands

The numbers provided in this ranking do not take podcasts into consideration. As of 2019, podcast platforms in the Netherlands were largely influenced by which type of smartphone was used. Apple Podcasts, for example, comes preinstalled on iOS devices, whereas Android users did not have native podcast support (which meant these users had to download a separate app). Spotify and apps like Overcast were therefore popular choices on Android devices.

Estimated number of users of music streaming services in the Netherlands in 2018

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Release date

September 2019



Survey time period


Number of respondents

3,600 respondents

Age group

18 years and older

Special properties

the results have been weighted to represent the entire population

Method of interview

Panel survey

Supplementary notes

The source suggests that the 5.2 million for both Spotify and YouTube have been calculated using the share of their respondents (39 percent) times the total population of the Netherlands that was 18 years and older. The numbers for Spotify and YouTube were already provided by the source, whereas iTunes, Soundcloud and Google Play Music are estimates.

The source does not provide any information regarding missing percentage points to 100 percent.

The source does not specify the date of the survey.

The source does not provide information regarding multiple answering options.

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Statistics on "Spotify and music streaming in the Netherlands"

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