Spotify: increase in Spotify streams of Grammy performers January 26 to 27, 2014

This graph shows the amount that the Spotify streams of various Grammy Award nominees and performers increased from the night of the ceremony on Sunday, January 26, 2014 to Monday, January 27, 2014. Former Beatles member Paul McCartney had a 126 percent increase in people streaming his music on Spotify after winning the "Best Rock Song" category and performing another song at the Grammy Awards ceremony with fellow former Beatle Ringo Starr.

Increase in Spotify streams of selected artists performing at the Grammy Awards from January 26 to 27, 2014

Increase rate
Daft Punk200%
Paul McCartney126%
Kendrick Lamar99%
Taylor Swift67%
Macklemore & Ryan Lewis65%
Keith Urban60%
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Release date

January 2014



Survey time period

January 27, 2014

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