Daily reach YouTube for music Millennials and average consumers in Netherlands 2017

This statistic shows the answers to a survey question on the average daily reach of YouTube as a music service amongst both Millennials (defined by the source as the age group of 20-34 years old) as well as the average consumer in the Netherlands in 2017. The numbers provided here concern the use of music videos on the "ordinary" version of YouTube and should not be interpreted as the use of music service YouTube Music. This service was launched in May 2018 in several countries, but not in the Netherlands.

As of 2017, the average reach of YouTube for music purposes was 12 percent for Millennials in the Netherlands. In a different survey, held in the Netherlands in 2018, approximately 74 percent of the respondents aged 20 to 29 years old indicated they used YouTube.

Average daily reach of YouTube as a music service amongst Millennials and average consumers in the Netherlands in 2017

Average daily reach
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Release date

October 2017



Survey time period

May 2, 2017 to May 21, 2017

Number of respondents

5,339 respondents

Age group

13 years and older

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "YouTube in the Netherlands"

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