Brazil: online shopping penetration 2017-2019, by urbanity

During a 2019 survey, 36 percent of responding internet users from urban areas in Brazil stated that they had bought products and/or services online in the 12 months leading up to the survey. The share fell from 40 percent in 2017 and 37 percent in 2018. In rural areas, the penetration rate remained at 19 percent in all presented years. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.

Penetration rate of online shopping among internet users in Brazil from 2017 to 2019, by location

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Sources

Release date

August 2019

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 toMay 2018; October 2018 to March 2019

Number of respondents

(varies)

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Figures for 2017 and 2018 come from earlier publications.

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