According to a survey conducted by Rakuten Insight, a majority of the respondents, at around 40 percent, claimed that the main motivation for purchasing a wearable was health concern. They were interested in monitoring and improving their health by using wearable tech devices. These included sleep quality, measuring the heart rate, counting steps daily among others.
Motivating factors for purchasing wearables in India as of September 2022
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Rakuten Insight. (October 20, 2022). Motivating factors for purchasing wearables in India as of September 2022 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight. "Motivating factors for purchasing wearables in India as of September 2022." Chart. October 20, 2022. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight. (2022). Motivating factors for purchasing wearables in India as of September 2022. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight. "Motivating Factors for Purchasing Wearables in India as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight, Motivating factors for purchasing wearables in India as of September 2022 Statista, https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/ (last visited October 05, 2024)
Motivating factors for purchasing wearables in India as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/