According to a survey conducted by Rakuten Insight, a majority of the respondents, at 44 percent, claimed that the main motivation for purchasing a wearable was health concern. They were interested in monitoring and improving their health by using wearable tech devices. These included sleep quality, measuring the heart rate, counting steps daily among others.
Motivating factors for purchasing wearables in India as of August 2019
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Rakuten Insight. (September 17, 2019). Motivating factors for purchasing wearables in India as of August 2019 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight. "Motivating factors for purchasing wearables in India as of August 2019." Chart. September 17, 2019. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight. (2019). Motivating factors for purchasing wearables in India as of August 2019. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight. "Motivating Factors for Purchasing Wearables in India as of August 2019." Statista, Statista Inc., 17 Sep 2019, https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/
Rakuten Insight, Motivating factors for purchasing wearables in India as of August 2019 Statista, https://www.statista.com/statistics/1053997/india-motivation-to-buy-wearables/ (last visited June 25, 2022)
