Young Millennials (18 to 27 years of age) were the most willing to pay a premium for organic cannabis products compared to all other generations of Americans in 2019. In comparison, Silent consumers (aged 72 years and over) were the least receptive to the idea of paying more for organic cannabis.
Willingness to pay a premium for organic cannabis products in the United States as of 2019, by generation
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TrendSource. (April 17, 2019). Willingness to pay a premium for organic cannabis products in the United States as of 2019, by generation [Graph]. In Statista. Retrieved September 21, 2023, from https://www.statista.com/statistics/1055555/consumer-interest-in-purchasing-organic-cannabis-by-generation-us/
TrendSource. "Willingness to pay a premium for organic cannabis products in the United States as of 2019, by generation." Chart. April 17, 2019. Statista. Accessed September 21, 2023. https://www.statista.com/statistics/1055555/consumer-interest-in-purchasing-organic-cannabis-by-generation-us/
TrendSource. (2019). Willingness to pay a premium for organic cannabis products in the United States as of 2019, by generation. Statista. Statista Inc.. Accessed: September 21, 2023. https://www.statista.com/statistics/1055555/consumer-interest-in-purchasing-organic-cannabis-by-generation-us/
TrendSource. "Willingness to Pay a Premium for Organic Cannabis Products in The United States as of 2019, by Generation." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1055555/consumer-interest-in-purchasing-organic-cannabis-by-generation-us/
TrendSource, Willingness to pay a premium for organic cannabis products in the United States as of 2019, by generation Statista, https://www.statista.com/statistics/1055555/consumer-interest-in-purchasing-organic-cannabis-by-generation-us/ (last visited September 21, 2023)
Willingness to pay a premium for organic cannabis products in the United States as of 2019, by generation [Graph], TrendSource, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1055555/consumer-interest-in-purchasing-organic-cannabis-by-generation-us/