Latin America: usage of apps collecting personal data 2018

During a 2018 survey, nine percent of respondents from Brazil stated they never used apps which collected and tracked personal data. The same was true for 26 percent of respondents from Chile and 23 percent from Mexico.

Rejection rate of apps which collect and track personal data in selected countries in Latin America in 2018

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Sources

Release date

July 2019

Region

Central and South America, Mexico

Survey time period

November and December 2018

Supplementary notes

Methodology details:

Argentina:
Company name: Voices! Research & Consultancy,
Survey type: CATI,
Number of respondents: 520,
Date of survey: December 6 to 18, 2019.

Brazil:
Company name: Market Analysis,
Survey type: CAWI,
Number of respondents: 500,
Date of survey: November 30 to December 6, 2018.

Chile:
Company name: Activa Research,
Survey type: CAWI,
Number of respondents: 1,032,
Date of survey: November 7 to 11, 2018.

Mexico:
Company name: Brand Investigation S.A de C.V.,
Survey type: CAWI,
Number of respondents: 500,
Date of survey: November 23 to December 3, 2018.

Paraguay:
Company name: ICA Consultoría Estratégica,
Survey type: CAWI,
Number of respondents: 500,
Date of survey: December 7 to 14, 2018.

Peru:
Company name: DATUM Internacional,
Survey type: CAPI,
Number of respondents: 1,009,
Date of survey: November 9 to 14, 2019.

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