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Latin America: countries with most Instagram users 2022

Published by
Tiago Bianchi,
Jul 27, 2022
As of February 2022, Brazil was home to approximately 127 million users of Instagram. This is more than the rest of the Latin American top five combined. Mexico had around 41 million Instagram users, while Argentina, Colombia, and Chile had 25.34 million, 19.02 million, and 12.13 million users, respectively. Similarly, Brazil and Mexico also had the largest number of Facebook users in Latin America.

Countries with the most Instagram users in Latin America as of February 2022 (in millions)

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Source

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NapoleonCat
Release date

March 2022

Region

LAC

Survey time period

February 2022

Age group

13 years and older

Supplementary notes

Figures have been rounded.
The source does not specify the date of publication. The release date given is the date of access.

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Statistics on " Social media usage in Latin America "

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Statistics on Social media usage in Latin America

Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

Further related statistics

18

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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