App attributes that would make global smartphone users trust them more 2020

According to a survey of global smartphone users carried out in November and December 2020, the most important characteristic an app or service ought to have to increase user's confidence was allowing to review, change, or remove the data the app holds on the user. To have access to a clear and simple privacy statement was also among the most important app attributes smartphone users would favor, with 32 percent of respondents signaling this characteristic. Notably, only one in two surveyed smartphone users reported seeing access to useful services or discounts in exchange for personal data as a characteristic that would build greater confidence in the app or service.

Most important attributes that would build confidence in a mobile app for smartphone users worldwide as of December 2020

Characteristic	Share of respondents
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Release date

August 2021

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Region

Worldwide

Survey time period

November and December, 2020

Special properties

smarphone users

Supplementary notes

According to the source, the study includes data for "6,500 smartphone users, 650 in each of 10 countries."

The survey was conducted in 10 markets worldwide: Brazil, China, France, Germany, India, Japan, South Africa, Spain, United Kingdom, United States.

Original question: " What actions by apps would built greater confidence?"

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