Most important attributes that smartphone users worldwide find vital in building trust in mobile app and service use of data as of July 2017

Global smartphone user trust in data use of mobile apps and services 2017 This statistic reports on the most common attributes smartphone users find vital in building trust in mobile apps and services' use of data as of July 2017. According to the findings, 42 percent of respondents stated that one of their building blocks of trust in mobile apps and services' use of data was if they could have the option to have all of their information deleted. Additionally, 38 percent of respondents reported that they wished to also have the option knowing what information was collected from them and what was done with it.
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Share of respondents
Can request that all information is deleted42%
Can withdraw permission to use my data40%
Clear what information is collected and what is done with it38%
Can decide whether it is shared with third parties38%
Can choose which types of information are being collected37%
Can decide how long that information is stored for before it is deleted28%
Contact mechanism to talk to the provider23%
I can request that my information is returned to me or sent to another provider22%
Share of respondents
Can request that all information is deleted42%
Can withdraw permission to use my data40%
Clear what information is collected and what is done with it38%
Can decide whether it is shared with third parties38%
Can choose which types of information are being collected37%
Can decide how long that information is stored for before it is deleted28%
Contact mechanism to talk to the provider23%
I can request that my information is returned to me or sent to another provider22%

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This statistic reports on the most common attributes smartphone users find vital in building trust in mobile apps and services' use of data as of July 2017. According to the findings, 42 percent of respondents stated that one of their building blocks of trust in mobile apps and services' use of data was if they could have the option to have all of their information deleted. Additionally, 38 percent of respondents reported that they wished to also have the option knowing what information was collected from them and what was done with it.
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Release date
July 2017
Region
Worldwide
Survey time period
July 2017
Number of respondents
6,500 respondents
Supplementary notes
Question: "Which of the following would help you have more trust in how an app or service uses your data?"
Based on 6,500 smartphone users in 10 countries: Belgium, China, France, Germany, Poland, Romania, South Africa, Spain, UK, and USA

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