Most influential communications platforms for PR 2019

During a 2019 survey of global PR professionals, it was found that 48 percent of respondents believed YouTube would contribute the most to enhancing the effectiveness of PR communications in the next five years, followed by Instagram and Google.

Leading digital communication platforms believed to enhance future communications according to public relations (PR) agency professionals worldwide as of February 2019

Characteristic	Share of respondents
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Release date

March 2019

More information

Region

Worldwide

Survey time period

January 7 to February 15, 2019

Number of respondents

1,563 respondents

Special properties

among PR professionals

Supplementary notes

The source provides the following information: "The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
Question: "In the next five years, which of the following communications platforms will be the most important to enhancing the effectiveness of communication strategies?"

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