Trust in media worldwide 2022

During a survey held in late 2022, 79 percent of respondents from China stated that they trusted the media as a source of reliable information. Chinese consumers were therefore the most likely to have faith in the media, whereas by contrast, just 27 percent of respondents from South Korea said the same. The share of adults who trusted the media in the United Kingdom was under 40 percent, and the same was true of respondents from Colombia, France, and Japan. Trust in media fell between 2021 and 2022 in most countries in the study, but most especially in South Korea, Ireland, Malaysia, Australia, and Argentina.

Level of trust in media in selected countries worldwide in 2021 and 2022

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Release date

January 2023

More information

Region

Worldwide

Survey time period

November 1 to 24, 2021 and November 1 to 28, 2022

Number of respondents

32,000+

Age group

18 years and older

Special properties

1,150 respondents per country

Method of interview

Online survey

Supplementary notes

Data for Sweden only available from 2022 onwards,
This question was phrased by the source as follows: "Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal"

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