Online gambling websites used in Australia 2019

Australians undoubtedly enjoy placing a bet and are world leaders when it comes to spending on gambling. This makes Australia an attractive market for the highly competitive online gambling industry. A 2019 survey about websites used by gamblers to place bets in Australia named the Irish owned Sportsbet as the most popular choice of online betting platform for Australians. 44 percent of respondents said they had used Sportsbet in the last twelve months followed by UBet and Ladbrokes as other popular choices.

More ways to place a bet

Ever increasing internet speeds, access through smart devices, and the introduction of a National Broadband Network (NBN) have made online gambling even more accessible to Australians. Furthermore, online platforms offer a wider variety of wagering types. While the majority of online gamblers in Australia still go for the more traditional sports and racing wagering types, betting on eSports and current affairs are remarkably popular. It is these less-traditional forms of gambling that are finding popularity with women, particularly betting on TV events and reality shows.

Responsible gambling

In 2017, Australia’s per capita gambling losses amounted to 958 U.S. dollars per adult.For a small proportion of gamblers, addiction can become a serious problem. Some common self-control measures used by Australians include monitoring spending and placing limits on the amount of time spent gambling. However, the Australian government has also implemented a number of initiatives to promote responsible gambling including messaging on gambling products.

Breakdown of websites used by gamblers to place bets in Australia in 2019

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Release date

October 2019



Survey time period

January 2019 to June 2019

Number of respondents

542 respondents

Age group

18 years and older

Special properties

respondents had used the internet to place a bet in the last twelve months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

*Ladbrokes includes NEDs and Betstar.

**BetEasy includes Sportingbet, Centrebet, CrownBet, TomWaterhouse and William Hill Australia.

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