Effectiveness on the gamble responsibly slogan in Australia 2019

A poll conducted in Australia in 2019 showed that 70 percent of respondents did not believe that the phrase 'gamble responsibly' had any effect in reducing problem gambling. Only three percent of respondents believed that it was effective.

Opinions on the effectiveness of the phrase 'gamble responsibly' in gambling advertising to reduce problem gambling in Australia in 2019

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Release date

December 2019



Survey time period

November 14 to 20, 2019

Number of respondents

1,007 respondents

Method of interview

Online survey

Supplementary notes

Responses are to the question "Do you believe that adding the phrase 'gamble responsibly' to advertising about betting is effective or not effective in reducing gambling?"

The phrase 'gamble responsibly' is commonly displayed on the advertising of gambling activities in Australia.

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