Opinion on online product reviews on e-commerce websites in India 2019

Published by A. Minhas, May 24, 2022
According to a survey conducted during the pre-festive season in India, a majority of respondents, at 38 percent, thought product reviews on ecommerce sites had some positive bias. On the other hand, 20 percent of consumers thought that ratings on online retail sites were accurate. The pre-festive season in the country refers to the annual Hindu festivals of Dusshera and Deepavali when retail sales usually peak.

Opinion on online product reviews on e-commerce websites according to consumers across India in 2019

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Release date

October 2019

Region

India

Survey time period

August to October 2019

Number of respondents

8,284 respondents

Special properties

across more than 220 districts

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: 'How do you find reviews on eCommerce sites for majority of the products?'

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