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Share of C2C sellers in Russia 2017-2018, by sales channel

The majority of internet users selling online to other consumers (C2C) in Russia who used social platforms between July 2017 and June 2018 used websites with announcements as their sales channel. The second most common online marketplace were social networks, employed by 37 percent of total C2C sellers. Four percent of online retailers used their own website for e-commerce.

Share of customer-to-customer (C2C) e-commerce sellers using online social platforms in Russia from July 2017 to June 2018, by sales channel*

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Release date

October 2019



Survey time period

July 2017 to June 2018

Method of interview

Online survey

Supplementary notes

* Including social networks, messengers, and websites with announcements.

The survey combined an online survey of approximately 3,000 questionnaires, 50% river sampling and 50% panel, with 247 online questionnaires of professional e-commerce sellers and 45 detailed telephone interviews with professional sellers.

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