Share of marketplaces out of total e-commerce market in Europe 2024, by country

Published by Daniela Coppola, Apr 10, 2024
In Germany and Italy, marketplaces have the highest weight in the e-commerce market. Data based on online retail sales estimated for January 2024 indicated that 44 percent of transactions were carried out on marketplaces in each country. In turn, marketplaces' share stood at 29 percent in France.

Share of marketplaces out of total e-commerce market in Europe in January 2024, by country

© Statista 2024
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Release date

February 2024

Region

Europe

Survey time period

January 2024

Special properties

third-party marketplaces

Supplementary notes

Data based on transactions of over five million online shoppers.

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