In May 2022, Amazon.it was the undisputed leader among online marketplaces in Italy, by visit share. Amazon's website for Italy accounted for over 75 percent of desktop visits, while its international platform amazon.com made up another 5.66 percent. AliExpress found itself in second on this list, with 6.54 percent of desktop visits to sites in this category.
Most popular online marketplaces in Italy in May 2022, based on share of visits
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Statistics on E-commerce in Italy
Market overview
8
- Premium Statistic E-commerce revenue in Italy 2009-2021
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2021
- Premium Statistic Annual growth in e-commerce revenue in Italy 2021-2022
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2022
- Premium Statistic Monthly online retail sales index in Italy 2021-2022
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2021
- Premium Statistic Cross-border e-commerce share in Italy 2019-2021
- Premium Statistic Main cross-border online shopping origin markets in Italy 2021, by market share
E-commerce adoption
4
Leading platforms
6
- Basic Statistic Italy: Top 10 online stores
- Premium Statistic Leading groceries websites in Italy 2022, based on visit share
- Basic Statistic Leading games websites in Italy 2022, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2022, based on visit share
- Premium Statistic Leading e-commerce and shopping websites in Italy 2022, based on visit share
- Premium Statistic Leading coupons and rebates websites in ltaly 2022, based on visit share
Segments
6
- Premium Statistic Value of e-commerce purchases in Italy 2018-2022, by type
- Premium Statistic Distribution of e-commerce revenue in Italy 2021, by sector
- Premium Statistic Fashion e-commerce revenue in Italy 2017-2025, by segment
- Premium Statistic Value of furniture and home living e-commerce in Italy 2017-2021
- Premium Statistic Value of beauty and cosmetics e-commerce in Italy 2017-2021
- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2022
Online shopping
5
- Premium Statistic Online retail users in Italy 2017-2025
- Premium Statistic Share of retail website visits and orders in Italy 2022, by device
- Premium Statistic Online purchases by device in Italy 2022
- Premium Statistic Drivers of online purchases in Italy 2022
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
Payment methods
4
Further related statistics
14
- Most visited fashion websites worldwide 2020, by monthly visits
- Leading e-commerce and shopping websites in the U.S. 2022, based on visit share
- Revenue of the leading online shops in Austria 2019
- Desktop visitors to leading U.S. online retail properties 2018
- Perception among shoppers on drivers for online shopping Asia-Pacific 2018
- Device used for cross-border shopping in Philippines 2018
- U.S. food subcategories with most post-COVID-19 search growth 2020
- Most preferred foreign websites for online shopping in Finland 2018
- U.S. retailer mobile web vs. desktop experience 2018
- Perception among shoppers on reasons preferred payment method Asia-Pacific 2018
- Distribution of e-commerce companies' revenue in Italy 2020, by platform
- Share of shoppers who purchase domestically and cross-border Philippines 2018
- Number of construction companies founded in Hungary 2022, by county
- Annual turnover generated by out-of-home food and drink services France 2019
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Statistics
- Most visited fashion websites worldwide 2020, by monthly visits
- Leading e-commerce and shopping websites in the U.S. 2022, based on visit share
- Revenue of the leading online shops in Austria 2019
- Desktop visitors to leading U.S. online retail properties 2018
- Perception among shoppers on drivers for online shopping Asia-Pacific 2018
- Device used for cross-border shopping in Philippines 2018
- U.S. food subcategories with most post-COVID-19 search growth 2020
- Most preferred foreign websites for online shopping in Finland 2018
- U.S. retailer mobile web vs. desktop experience 2018
- Perception among shoppers on reasons preferred payment method Asia-Pacific 2018
- Distribution of e-commerce companies' revenue in Italy 2020, by platform
- Share of shoppers who purchase domestically and cross-border Philippines 2018
- Number of construction companies founded in Hungary 2022, by county
- Annual turnover generated by out-of-home food and drink services France 2019
SimilarWeb. (June 21, 2022). Most popular online marketplaces in Italy in May 2022, based on share of visits [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb. "Most popular online marketplaces in Italy in May 2022, based on share of visits." Chart. June 21, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb. (2022). Most popular online marketplaces in Italy in May 2022, based on share of visits. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb. "Most Popular Online Marketplaces in Italy in May 2022, Based on Share of Visits." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/
SimilarWeb, Most popular online marketplaces in Italy in May 2022, based on share of visits Statista, https://www.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/ (last visited February 05, 2023)
Most popular online marketplaces in Italy in May 2022, based on share of visits [Graph], SimilarWeb, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1256083/italy-visit-share-of-leading-marketplaces/