Share of mobile shoppers in Western Europe 2018

As of 2018, the weighted average of mobile shoppers in Western Europe made up the majority of all internet shoppers at over 60 percent. In that year,Germany had the highest share of mobile shopper in proportion to all online shoppers. Following Germany, the United Kingdom had the second highest share, at about 66.7 percent.

Share of mobile shoppers as a proportion of all internet shoppers in selected European countries in 2018

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Release date

May 2019



Survey time period


Supplementary notes

* The source defined "mobile shoppers" as "defined as consumers who had bought goods using their mobile device at least once in 2018."
The source did not provide an exact date of survey or release for this research. Therefore, date of access is used here.

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Statistics on "Mobile internet usage in Europe"

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