Device preference for online shoppers in the UK Q2 2023, by generation

Published by Statista Research Department, Jul 26, 2023
Data shows that in the United Kingdom, Gen Z shoppers were most interested in using mobile phones for online shopping in the second quarter of 2023. A total 63 percent of UK Gen Zers preferred mobile commerce. In comparison, 54 percent of Baby Boomers in the country had a preference for computers for online shopping.

Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort

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Release date

June 2022

Region

United Kingdom

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Age group

18-76 years

Supplementary notes

13,510 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.

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Statistics on " E-commerce in the United Kingdom (UK) "

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