Willingness to pay premium for self-driving cars by metro status 2019

Drivers in urban or suburban areas would be willing to increase their car budget by 13 percent in order to purchase a self-driving car. It is expected that fully autonomous vehicles will enter the urban and suburban fleet much sooner than rural areas because such vehicles require high speed Internet as well as mappings of the surrounding area. The questionnaire of 5,538 consumers was part of a larger survey conducted by Capgemini Research Institute. On average, consumers would be willing to spend 11.5 percent over and above their current budget for cars for a self-driving car, and one fourth of respondents said they would not be willing to pay a premium.

Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by metro status

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Release date

May 2019



Survey time period

December 2018 to January 2019

Number of respondents

5,538 respondents

Age group

18 years and older

Special properties

Consumers from U.S., UK, France, Germany, Sweden, China

Supplementary notes

Responses to the the question "How much premium would you be willing to pay over and above your current budget for cars for a self-driving car?".
The source did not specify the survey type.
The survey was carried out in the following countries: U.S., UK, France, Germany, Sweden, China

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Statistics on "Autonomous vehicles worldwide"

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