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Change made to consumer behavior due to concern about climate change worldwide 2019

According to a survey from IPSOS conducted in late 2019, around 69 percent of consumers worldwide have changed the products and services they use due to concern about climate change. Generally, consumers in developing economies were more willing to change their consumption habits, including 88 percent of Indians and 85 percent of Chinese surveyed. Conversely, respondents from many major developed economies fell below the global average, notably Germany with 60 percent, the United States with 56 percent, and Japan with only 31 percent.

Share of consumers worldwide who have changed the products and services they use due to concern about climate change in 2019

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Source

Release date

December 2019

Region

Worldwide

Survey time period

October 25 to November 8, 2019

Number of respondents

19,964 respondents

Age group

16-74 years*

Special properties

around 1,000 respondents from each country

Method of interview

Online survey

Supplementary notes

Participants were aged 18-74 years in the United States, Canada, Malaysia, South Africa, and Turkey.
Values included respondents who answered "I have made a lot of changes" or "I have a few changes".
Original question: "Over the past few years, have you made any changes regarding the products and services you buy or use, specifically out of concern about climate change?"

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