As of quarter three 2019, 87 percent of U.S. Millennials stated that they bought private label products to save money. In comparison, this figure was 78 percent for the Boomer generation.
Consumers who buy private label products to save money in the United States as of 2019, by generation
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IRI. (November 5, 2019). Consumers who buy private label products to save money in the United States as of 2019, by generation [Graph]. In Statista. Retrieved September 28, 2022, from https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI. "Consumers who buy private label products to save money in the United States as of 2019, by generation." Chart. November 5, 2019. Statista. Accessed September 28, 2022. https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI. (2019). Consumers who buy private label products to save money in the United States as of 2019, by generation. Statista. Statista Inc.. Accessed: September 28, 2022. https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI. "Consumers Who Buy Private Label Products to save Money in The United States as of 2019, by Generation." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/
IRI, Consumers who buy private label products to save money in the United States as of 2019, by generation Statista, https://www.statista.com/statistics/1070111/consumers-who-buy-private-label-products-to-save-money-by-generation-us/ (last visited September 28, 2022)
