Consumer trends for purchasing private label brand products in U.S. 2017

Which statement about store/private label brands best describes you?

Consumer trends for purchasing private label brand products in U.S. 2017 This statistic shows the trends for purchasing private label brands among consumers in the Untied States in 2012 and 2017. The survey revealed that in 2017, 51 percent of respondents bought the same amount of private label brands as the previous year, compared with49 percent of respondents the year before.
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Which statement about store/private label brands best describes you?

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20122017
"I buy MORE private-label brands than I did last year, and I will probably buy more of them in the future"12%8%
"I buy MORE private-label brands than I did last year, and I will probably stick with them in the future."18%15%
"I buy MORE private-label brands than I did last year, but will probably switch back to name brands in the future."7%9%
"I buy private-label brands THE SAME amount as I did last year."49%51%
"I buy fewer private-label brands than I did last year."10%10%
20122017
"I buy MORE private-label brands than I did last year, and I will probably buy more of them in the future"12%8%
"I buy MORE private-label brands than I did last year, and I will probably stick with them in the future."18%15%
"I buy MORE private-label brands than I did last year, but will probably switch back to name brands in the future."7%9%
"I buy private-label brands THE SAME amount as I did last year."49%51%
"I buy fewer private-label brands than I did last year."10%10%
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This statistic shows the trends for purchasing private label brands among consumers in the Untied States in 2012 and 2017. The survey revealed that in 2017, 51 percent of respondents bought the same amount of private label brands as the previous year, compared with49 percent of respondents the year before.
Show more
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Statistics on "Private label market in the U.S."
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