Consumer trends for purchasing private label brand products in U.S. 2019

This statistic shows the trends for purchasing private label brands among consumers in the Untied States in 2014 and 2019. The survey revealed that in 2019, 40 percent of respondents said that if they liked a store brand product, they were willing to pay the same or more for it than for a name brand product.

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Release date



United States

Survey time period

January to February of 2014 and 2019

Number of respondents

43,663 (2014) and 47,454 (2019)

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Statistics on "Private label market in the U.S."

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