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Customer journey among Italian consumers 2020

Customer journey among Italian consumers in 2020

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In cooperation with
Osservatori Digital Innovation
Release date

October 2020



Survey time period

July 2020

Number of respondents

11,854 respondents

Age group

14 years and older

Special properties

Italian consumers buying products from the categories analyzed

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Pensi ora a quando ha acquistato questi prodotti o fruito di questi servizi. In che modo ha raccolto informazioni (ad esempio su modelli prezzi offerte) prima di effettuare l'acquisto/la sottoscrizione? Indichi in che modo ha acquistato/pagato/sottoscritto queste categorie di servizi e prodotti nel corso dell'ultimo anno".

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Statistics on "Apparel market in Italy"

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