Monthly retention rate of Youku video platform in China 2019

In August 2019, the Chinese online video platform Youku achieved a monthly user retention rate of 60.7 percent, slightly higher than other rivals. The company merged with the well-established video sharing site Tudou in 2012 and was acquired by Alibaba Group thee years later. Alibaba utilizes the platform to facilitate its e-commerce sales.

Monthly retention rate of the user-generated video platform Youku in China from June to August 2019

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Sources

Release date

September 2019

Region

China

Survey time period

June to August 2019

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