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Opinion on shopping with Amazon in the United Kingdom (UK) 2019

Amazon started its life as an online bookseller in a Seattle garage, as the lore goes. But by now it has become the online retailer of nearly everything, active in many geographical markets and delivering to many other locations. While the retailer’s success story is often accompanied by the criticism of Amazon and its CEO Jeff Bezos, consumer attitudes towards Amazon reflect this only to a small degree.

UK consumers happy with Amazon

As seen in the present statistic, this was apparent in a survey conducted with UK shoppers in 2019. According to the results of the study, nearly half of respondents said they had no problems with Amazon, while more than a quarter expressed that they actually loved Amazon. Only a tiny fraction, at about nine percent, felt guilty when they purchased goods from the retailer.

Amazon as a fashion retailer

The same study also revealed that Amazon was popular among shoppers as an online platform for fashion items. Ranking ahead of some of the UK’s leading online-only clothing brands such as ASOS, Boohoo, and Farfetched, Amazon was picked as a go-to retailer by fashion shoppers in the UK. ASOS, which has over 20 million active users worldwide came right after Amazon, with only 12 percent of those surveyed citing it as their favorite online clothing shop.

How do you feel about shopping with Amazon?

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Release date

November 2019


United Kingdom

Survey time period

October 4 to 6, 2019

Number of respondents

2,001 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Amazon in the United Kingdom (UK)"

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