Share of event e-tickets sales in Russia in 2018, by company type

Ticket operators saw a 60 percent share of online event ticket sales in Russia in 2018, which was the highest among other provider categories. Event organizers, in comparison, sold 44 percent of tickets via the internet. Over the following five years, both ticket operators and organizers forecasted an increase in electronic tickets sales share by over 50 percent.

Median share of electronic tickets in total sales of event ticket providers in Russia in 2018, by company profile*

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Sources

Release date

2018

Region

Russia

Survey time period

February 2018

Special properties

Ticketing industry representatives**

Method of interview

Online survey

Supplementary notes

* As estimated by respondents by company profile.

** From senior executives to mid-level management, from the segments of venues, ticketing systems and operators, and organizers. Among the respondents were also software developers, ticket aggregators, and marketing agencies. Respondents were located in Russia (78%), CIS countries (11%), and other countries (11%).

Survey participants could choose several answers.

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Statistics on "Travel and tourism in Russia"

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