• Users of eServices in Russia 2017-2024

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E-Commerce

In 2019, online food delivery was the segment of the eServices market in Russia with the most users, at approximately 23 million people. Event tickets closely followed, with roughly 22.9 million users. By 2025, some 38 million people are projected to use online food delivery in this country, compared with 26.4 million who used event tickets, and 20.3 million who used fitness apps and wearables.

Users of the eServices market in Russia from 2017 to 2024, by segment (in millions)

	Online Food Delivery	Event Tickets	Fitness	Dating Services
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Supplementary notes

The eServices market is defined by the sale of online services and digital goods via the internet. The definition includes event tickets (sport events, music events and cinema tickets), fitness apps and wearables, dating services (matchmaking, online dating, casual dating) as well as online food delivery (restaurant-to-consumer and platform-to-consumer delivery). The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (smartphones or tablets).

The definition of eServices does not include: media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, neither are revenues from online gambling, software downloads and services, or commission fees of price/product comparison sites.

Forecast adjusted for expected impact of COVID-19.