Features of sustainable food and beverages among Italian Millennials 2019

As of 2019, a survey was conducted among Italian consumers of different age groups on the main features that food and beverage should have to be labelled as "sustainable". According to the survey results, Millennials were found to be more demanding as regards packaging and agricultural procedures. 42 percent of the Millennials, indeed, declared that the use of recycled materials or materials with a low impact on the environment played a key role. Similarly, 35 percent of them stated that sustainable food and beverage should come from biological agriculture.