Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group
Italy: influences on consumer goods purchase 2019, by age group
This statistic depicts the influence of social media and celebrities on the purchase of consumer goods in Italy in 2019, by age group. According to data, social media and celebrities had the largest influence on the purchases of the youngest group of respondents. Indeed, 23.4 percent of consumers aged between 18 and 34 years bought a given product at an influencer's suggestion.
Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group
18-34 years35-64 years65 years and older
Suggestion of an influencer on social media or blog23.4%16.2%5%
Suggestion of an admired celebrity/Used by an admired celebrity19.8%13.8%6.3%
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Italy: influences on consumer goods purchase 2019, by age group
This statistic depicts the influence of social media and celebrities on the purchase of consumer goods in Italy in 2019, by age group. According to data, social media and celebrities had the largest influence on the purchases of the youngest group of respondents. Indeed, 23.4 percent of consumers aged between 18 and 34 years bought a given product at an influencer's suggestion.
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