Italy: influences on consumer goods purchase 2019, by age group

This statistic depicts the influence of social media and celebrities on the purchase of consumer goods in Italy in 2019, by age group. According to data, social media and celebrities had the largest influence on the purchases of the youngest group of respondents. Indeed, 23.4 percent of consumers aged between 18 and 34 years bought a given product at an influencer's suggestion.

Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group

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Source

Release date

March 2019

Region

Italy

Survey time period

2019

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Statistics on "Millennials in Italy"

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