Millennials' opinions about eco-friendly and healthy products in Italy 2018

Italian Millennials' awareness towards sustainable and healthy food has increased in the past few years. As of 2018, 79 percent of Italian Millennials stated that they preferred to buy products based on fairness and transparency. 74 percent also declared that they prioritized food from firms that respect the environment and the local resources. More than the half of the interviewees asserted to be willing to pay more for organic products.

Italian Millennials' opinions about eco-friendly and healthy products in 2018

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Release date

October 2018



Survey time period

October 2018

Number of respondents

507 respondents

Age group

25-34 years

Special properties

respondents answering yes

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "We would like to ask your opinion about the following statements. How much do you agree on a scale from 1 to 7?"

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Statistics on "Millennials in Italy"

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