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Online content audience in Russia 2019, by genre and generation

The generation X represented the largest portion of the target audience of news and political online content in Russia, exceeding 60 percent in 2019. Generation Y accounted for 60 percent of online music consumption, while the generation Z represented a tenth of the total travel and tourism internet content audience.

Distribution of internet content audience in Russia in 2019, by genre and generation*

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Release date

December 2019



Survey time period

September to October 2019

Supplementary notes

* Audience across all Russia;
Generation X born 1960-1980;
Generation Y born 1980-2000;
Generation Z born 2000-2007.

Figures might not sum up to 100 due to rounding.

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Statistics on "Digital media in Russia"

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