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Survey on omnichannel shopping in Russia in 2020, by age group

Published by A. Melkadze, Jun 30, 2020
The survey results revealed that millennials and generation Z were the most frequent in-app shoppers, as per roughly 85 percent of customers in this age category. However, this percentage decreased gradually with age - customers of age 39 to 54 years tended to buy goods through the application with less recurrence.

Customer survey on omnichannel** shopping habits in Russia in 2020, by generation*

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Source

Release date

March 2020

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

* The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).

** Omnichannel refers to a retailers with both, physical and digital presence.

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Online shopping in RussiaE-commerce in the United Kingdom (UK)E-commerce in EuropeOnline shopping in EuropeE-commerce in Russia
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