Ecommerce and corona: first-time online buyers France 2020

After the announcement of the confinement due to coronavirus outbreak, the online buying habits of the French population have changed significantly. Among online shoppers (merchant sites and drive), 70 percent of baby boomers had never bought groceries online before. They were followed by the generations X and Z with both 39 percent of people from who did not engage in online shopping before the announcement either.

Share of shoppers having never bought groceries online in France before the coronavirus (Covid-19) outbreak on March 16, 2020, by generation

Characteristic	Share of clients
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Release date

April 2020

More information

Region

France

Survey time period

March 2 to April 12, 2020

Supplementary notes

The source adds the following information: " The online sales made in France were studied during the weeks from March 2 to 8 (reference week) and subsequent weeks. The variations were calculated by taking the index of 1.0 the week of March 2-8 and comparing it to sales made the week before. Unless otherwise stated, the indices are based on the turnover of the various online players (except food, in number of orders), based on the panel of 500,000 digital consumers in Europe.

* Baby boomers are the people born before 1960, the generation X is the generation born before 1980, Y born between 1980 and 1995 and Z born after 1995.

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