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Customer opinion on online advertisement in Russia in 2020, by age group

Over 60 percent of the polled participants in March 2020 revealed that they find out about new brands and products through online advertisement. Moreover, the vast majority of consumers in Russia stated they like products that are advertised and would like to purchase some.

Customer survey on experience with online advertising in Russia in 2020, by generation*

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Release date

March 2020



Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

* The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).

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