• Online ads response by generation in Russia 2020

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Over 60 percent of the polled participants in March 2020 revealed that they find out about new brands and products through online advertisement. Moreover, the vast majority of consumers in Russia stated they like products that are advertised and would like to purchase some.

Customer survey on experience with online advertising in Russia in 2020, by generation

Characteristic	Generation Z and Millennials	Generation X	Boomers and Silent Generation
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Release date

March 2020

More information

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).