Online grocery shopping penetration in the Netherlands 2018-2019, by supermarket

Albert Heijn was the most-used source for online grocery shopping in the Netherlands in 2019, according to survey results. Of respondents who said they bought their groceries through an online shop, roughly half had ordered groceries from the Albert Heijn webshop, the country's largest (offline) supermarket chain. Jumbo, the second-largest supermarket chain, was found in third place behind Picnic, which exclusively operates online. The source adds that over 20 percent of respondents ordered groceries online in the past year. This was an increase in comparison to 2016, when 12 percent of survey respondents had ordered groceries online.

Share of people buying groceries online in the Netherlands in 2018 and 2019, by supermarket chain

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Release date

January 2020


Europe, Netherlands

Survey time period


Number of respondents

1,533 respondents

Age group

18 years and older

Special properties

Respondents who ordered groceries online in the past year

Method of interview

Panel survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. The source does not specify the date of the survey. Additionally, the source does not provide information regarding multiple answering options.

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Statistics on "Online grocery shopping in the Netherlands"

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