This statistic represents the quarterly online shopping cart abandonment rate in the United States. As of the fourth quarter of 2015, the abandonment rate was 75.6 percent, down from 77.3 percent in the preceding quarter.
Online shopping cart abandonment rate in the United States from 1st quarter 2012 to 4th quarter 2015
This statistic represents the quarterly online shopping cart abandonment rate in the United States. As of the fourth quarter of 2015, the abandonment rate was 75.6 percent, down from 77.3 percent in the preceding quarter.
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| Shopping cart abandonment rate | |
|---|---|
| Q1 '12 | 72.8% |
| Q2 '12 | 71.9% |
| Q3 '12 | 69.9% |
| Q4 '12 | 67.4% |
| Q1 '13 | 71.2% |
| Q2 '13 | 72.1% |
| Q3 '13 | 70% |
| Q4 '13 | 67.9% |
| Q1 '14 | 72.5% |
| Q2 '14 | 74.5% |
| Q3 '14 | 76.8% |
| Q4 '14 | 74.3% |
| Q2 '15 | 75.9% |
| Q3 '15 | 77.3% |
| Q4 '15 | 75.6% |
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