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U.S. online shopping cart abandonment rate 2012-2015
Online shopping cart abandonment rate in the United States from 1st quarter 2012 to 4th quarter 2015

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Shopping cart abandonment rate | |
---|---|
Q1 '12 | 72.8% |
Q2 '12 | 71.9% |
Q3 '12 | 69.9% |
Q4 '12 | 67.4% |
Q1 '13 | 71.2% |
Q2 '13 | 72.1% |
Q3 '13 | 70% |
Q4 '13 | 67.9% |
Q1 '14 | 72.5% |
Q2 '14 | 74.5% |
Q3 '14 | 76.8% |
Q4 '14 | 74.3% |
Q2 '15 | 75.9% |
Q3 '15 | 77.3% |
Q4 '15 | 75.6% |
Shopping cart abandonment rate | |
---|---|
Q1 '12 | 72.8% |
Q2 '12 | 71.9% |
Q3 '12 | 69.9% |
Q4 '12 | 67.4% |
Q1 '13 | 71.2% |
Q2 '13 | 72.1% |
Q3 '13 | 70% |
Q4 '13 | 67.9% |
Q1 '14 | 72.5% |
Q2 '14 | 74.5% |
Q3 '14 | 76.8% |
Q4 '14 | 74.3% |
Q2 '15 | 75.9% |
Q3 '15 | 77.3% |
Q4 '15 | 75.6% |
About this statistic
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- Release date
- January 2016
- Region
- United States
- Survey time period
- 1st quarter 2012 to 4th quarter 2015
- Supplementary notes
- No data available from missing quarters.
More information
- Region
- United States
- Survey time period
- 1st quarter 2012 to 4th quarter 2015
- Supplementary notes
- No data available from missing quarters.
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Statistics on "Online shopping in Italy "
- Market overview
- Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*Online retail sales in selected European countries 2013-2016
- Internet retail spending in selected European countries in 2014 and 2015, by device*Online retail spending in selected European countries 2014-2015, by device
- Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via tablets in selected European countries 2014-2015
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros) Italy: e-commerce turnover from 2010-2017
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Distribution of e-commerce turnover in Italy in 2018, by industryItaly: distribution of e-commerce turnover 2018, by industry
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015Europe: online retailing sales growth via tablet devices 2015
- Expenditure
- Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)Italy: average online expenditure 2016, by device
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among android users 2014-2015, by device
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among IOS users 2014-2015, by device
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Demographics
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Number of Food & Personal Care e-commerce users in Italy from 2017 to 2023, by segment (in millions)Food & Personal Care e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Food & Personal Care e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Food & Personal Care e-commerce revenue in Italy 2017-2023, by segment
- Share of population purchasing online in Italy in 2016 and 2017, by age Italy: share of population purchasing online 2016-2017, by age
- Share of population purchasing online in Italy between 2016 and 2017, by education levelItaly: share of population purchasing online 2016-2017, by educational level
- Consumers’ preferences
- Share of the leading factors affecting the choice of online purchase in Italy in 2015Survey: leading factors for online purchase in Italy in 2015
- Share of reasons why consumers begin their online shopping journey in Italy in 2015Italy: top reasons to begin with online shopping in 2015
- Share of reasons why consumers begin online shopping in Italy in 2015, by ageItaly: top reasons for shopping in 2015, by age
- Share of the main reasons to use internet to shop for clothes in Italy in 2015Italy: main reasons to use internet to shop in 2015
- Share of individuals who purchase clothing items online in Italy in 2016, by ageItaly: individuals buying clothing items online in 2016, by age
- What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?Italy: reasons for online purchase of jewelry during Christmas 2015
- Which are the main reasons why you prefer purchasing furnishing articles online?Survey: top 5 reasons to buy furnishing articles online in Italy in 2016
- Share of individuals who purchase household linen online in Italy in 2016, by ageItaly: individuals buying household linen online in 2016, by age
- Mobile shopping
- Smartphone buyer penetration in Europe as of March 2014, by countryEU5: smartphone buyer penetration as of March 2014, by country
- Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via smartphones in selected European countries 2014-2015
- Distribution of online retail spending in selected European countries in 2014 and 2015, by device*Online retail spending distribution in selected European countries 2014-15, by device
- Share of online retail spending via smartphones in selected European countries in 2014 and 2015Online retail spending share via smartphones in selected European countries 2014-2015
- European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)EU5: number of smartphone users who accessed mobile retail 2013
- Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age groupItaly: share of users purchasing online via mobile devices 2016-2017, by age group
- Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015Europe: online retailing sales growth via smartphones 2015
- Other figures
- Share of services which can improve in-store purchasing experience in Italy in 2015Survey: services to improve in-store purchasing in Italy in 2015
- How do you use social media while shopping?Survey: social media characteristics and online purchasing in Italy in 2016
- Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016Survey: drivers for affiliation to a specific retailer in Italy in 2016
- How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*Online customer satisfaction with the post-purchase experience in Italy in 2015
- How did you pay when shopping online?*Italy: payment methods used for online shopping in the last year 2016
- Most common places of delivery of good purchased online in Italy in 2017, by locationItaly: delivery points of goods purchased online in 2017, by location
- Which of the following services/goods will you purchase the next months?* Italy: purchase intentions of goods and services in the next months 2016
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Premium Statistics
- Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*
- Internet retail spending in selected European countries in 2014 and 2015, by device*
- Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2018, by industry
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015
- Average number of goods purchased online in Italy in 2016, by platform
- Penetration rate of goods sold online in Italy in 2015, by product
- Penetration rate of services sold online in Italy in 2015, by type
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average online expenditure on intangible goods in Italy in 2016, by device (in euros)
- Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros)
- Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Food & Personal Care e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Food & Personal Care e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Share of population purchasing online in Italy in 2016 and 2017, by age
- Share of population purchasing online in Italy between 2016 and 2017, by education level
- Share of goods purchased online by female customers in Italy in the 3rd quarter of 2017, by product
- Number of online purchasers in Italy in 2017, by geographical area (in million)
- Incidence rate of female e-commerce customers when shopping online in Italy as of the 3rd quarter of 2017, by product
- Share of the leading factors affecting the choice of online purchase in Italy in 2015
- Share of reasons why consumers begin their online shopping journey in Italy in 2015
- Share of reasons why consumers begin online shopping in Italy in 2015, by age
- Share of the main reasons to use internet to shop for clothes in Italy in 2015
- Share of individuals who purchase clothing items online in Italy in 2016, by age
- What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?
- Which are the main reasons why you prefer purchasing furnishing articles online?
- Share of individuals who purchase household linen online in Italy in 2016, by age
- Share of the leading reasons why individuals decide to buy from a foreign online retailer in Italy in 2015
- Reasons not to purchase online in Italy in 2016, by type of product
- Factors negatively affecting online purchases in Italy in 2016
- Smartphone buyer penetration in Europe as of March 2014, by country
- Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)
- Distribution of online retail spending in selected European countries in 2014 and 2015, by device*
- Share of online retail spending via smartphones in selected European countries in 2014 and 2015
- Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age group
- Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015
- Share of services which can improve in-store purchasing experience in Italy in 2015
- How do you use social media while shopping?
- Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016
- How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*
- How did you pay when shopping online?*
- Most common places of delivery of good purchased online in Italy in 2017, by location
- Which of the following services/goods will you purchase the next months?*
- Primary reason for digital shoppers worldwide to abandon their carts as of September 2016
- Have you ever not finished checking out?
- Experience of an urge to abandon their pets among inhabitants of Seoul, South Korea in 2016
- Share of young people who could be happy without media in Sweden in 2016, by media type
- Number of abandonments of horse racing fixtures in accordance with the British Horseracing Authority* in Great Britain from 2011 to 2016, by type
- Share of young people who could be happy without selected media in Sweden as of 2016, by gender
- Number of reported and dispatched cases concerning abandoned dogs in Seoul, South Korea from 2014 to October 2017 (in 1,000s)
- Number of children adopted through intercountry adoptions in Italy from 2014 to 2015, by cause of child abandonment
- Number of unsuccessful brain cancer drugs in development in the United States from 1998 to 2014
- Share of young people who could be happy without selected media in Norway in 2016, by gender
- Number of unsuccessful melanoma drugs in development in the United States from 1998 to 2014
- Breakdown of online retail sales in China from 2011 to 2013 with a forecast up to 2017, by device
- Monthly sales volume share of local menswear on Tmall in China as of 2014, by price range
- The leading online shops in China with the highest number of complaints in 2011
- Breakdown of retail sales in China from 2009 to 2013 with a forecast up to 2017, by type
- Most frequently returned product categories purchased online in Finland in 2013
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