• Millennials/Gen Z: online grocery shopping U.S. 2019

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This statistic shows the share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019. In 2019, 45 percent of Millennial respondents said that they had ordered groceries online. Their younger counterparts had similar levels of engagement with online-only grocery stores.

Share of Millennial and Generation Zero shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019

Characteristic	Millennials	Gen Z
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Release date

June 2019

More information

Region

United States

Survey time period

2015 to 2019*

Number of respondents

1,786 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Fieldwork: February 6 to 27, 2019.
Data for years prior to 2019 is taken from previous iterations of the same report, conducted and published by the same sources with similar survey sizes.