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U.S. Millennials and Generation Zers who have used online-only grocers 2015-2019

Share of Millennial and Generation Zero shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2019

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Release date

June 2019


United States

Survey time period

2015 to 2019*

Number of respondents

1,786 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Fieldwork: February 6 to 27, 2019.
Data for years prior to 2019 is taken from previous iterations of the same report, conducted and published by the same sources with similar survey sizes.

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Statistics on "Generational grocery shopping behavior in the U.S."

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