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U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
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U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*
This statistic shows the share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018. In 2018, 38 percent of Millennial respondents said that they had ordered groceries online.
Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*
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Description
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This statistic shows the share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018. In 2018, 38 percent of Millennial respondents said that they had ordered groceries online.
Show more- Show sources information
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2015 to 2018
- Number of respondents
- 2,136 respondents
- Age group
- 18 years and older
- Special properties
- U.S. primary shoppers who buy groceries online
- Method of interview
- Online survey
- Supplementary notes
-
* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.
Date and study characteristics apply to the 2018 survey. Data for previous years were conducted among equally large samples.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2015 to 2018
- Number of respondents
- 2,136 respondents
- Age group
- 18 years and older
- Special properties
- U.S. primary shoppers who buy groceries online
- Method of interview
- Online survey
- Supplementary notes
-
* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.
Date and study characteristics apply to the 2018 survey. Data for previous years were conducted among equally large samples.
Other statistics on the topic
U.S. Millennials: Grocery Shopping Behavior
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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Overview Millennials
The most important statistics
- Number of people in the United States in 2011 and 2030, by generation (in millions)Number of people in the U.S. by generation 2030
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)Annual expenditure of U.S. Millennials 2013 and 2020
- Millennials: share of retail expenditure in the United States in 2013 and 2020U.S. Millennials: share of retail expenditure 2013-2020
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age groupPreferred purchase channels of U.S. shoppers 2017, by age group
- Grocery shopping
The most important statistics
- Millennials: Thinking of your favorite retailer, why do you shop here?Reasons why U.S. Millennials shop at their favorite retailers 2016
- In-store grocery shopping frequency of U.S. households in 2017, by age groupGrocery shopping frequency among U.S. households by age 2017
- Ways consumers bring their grocery store purchases home in the U.S. in 2017, by age group*U.S. adults' ways of bringing their purchases home by age 2017
- Increase in frequency of frozen food purchase in the United States in 2017, by generationChange in frequency of frozen food purchasing in the U.S. by generation 2017
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generationShare of U.S. consumer purchasing organic dairy by generation 2018
- Grocery shopping list usage among U.S. consumers in 2015, by generation*U.S. consumers' grocery shopping list usage 2015, by generation
- Online grocery shopping
The most important statistics
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation* U.S. shoppers who have used an online channel for groceries by generation 2018
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018* U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
- Frequency of online food orders according to consumers in the United States as of May 2017, by age groupFrequency of online food orders according to U.S. consumers 2017, by age group
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group U.S. grocery delivery service spending share by age group 2017
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age groupReasons discouraging U.S. shoppers from buying groceries online by age 2017
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*Consumers with food and drink subscriptions in the U.S. 2017, by generation
- Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generationConsumers considering a food and drink subscription in the U.S. 2017, by generation
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generationShare of U.S. consumers purchasing any specialty foods online by generation 2016
- Food and nutrition patterns
The most important statistics
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018Reasons U.S. Millennials follow an alternative diet 2018
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age groupConsumers who are vegan or vegetarian in the U.S. 2018, by age group
- Willingness to try selected diets in the United States as of March 2017, by age groupWillingness to try diets in the U.S. group 2017, by age
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Key factors for millennials choosing frozen foods in the United States in 2017Main reasons millennials are deciding to buy frozen foods in the U.S. in 2017
- Share of consumers who believe organic produce is healthier than conventionally grown food in the United States as of June 2016, by age groupConsumer attitudes towards organic food health risks U.S. 2016, by age group
- Share of consumers who believe genetically modified (GM) food is healthier than non-GM food in the United States as of June 2016, by age groupConsumer attitudes towards GM food health risks U.S. 2016, by age group
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation How important protein is for U.S. consumers by generation 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Popular product categories purchased by U.S. online grocery shoppers 2015
- Share of millennials who are concerned about quality online grocery shopping EU 2016
- DMO: Online grocery buyers in Spain 2016-2022
- Share of millennials that don't like waiting for grocery home deliveries Europe 2016
- Online grocery shopping service perception among Millennial moms in Canada 2016
- Share of millennials that find online grocery shopping takes less time EU 2016
- Barriers to online grocery shopping for millennials in Europe 2016
- Millennials' opinions on minimum spend when online grocery shopping Europe 2016
- Millennials' preference for shopping in physical store versus online Europe 2016
- Share of consumers aged 16-24 years that have shopped online for groceries EU 2016
- Online shoppers who bought food and groceries online in Iceland 2005-2014
- Eating approaches used by U.S. Millennials 2015, by type
- Food shopping planning habits of U.S. Millennial consumers 2015
- Millennials: Attitudes towards branded and unbranded products in Great Britain 2014
- Millennials: Brand vs private label preference in Great Britain 2014, by category
- Most popular recreation activities among Millennial campers in North America 2016
- U.S. Millennials - work appeal, by type, 2012
- Top online fulfillment services for groceries among Baby Boomers in U.S. 2018
- Preferred online news sources among U.S. Millennials 2014
- U.S. Millennial negatives about loyalty program experiences in 2018
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Number of people in the United States in 2011 and 2030, by generation (in millions)
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)
- Millennials: share of retail expenditure in the United States in 2013 and 2020
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age group
- Millennials: Thinking of your favorite retailer, why do you shop here?
- In-store grocery shopping frequency of U.S. households in 2017, by age group
- Ways consumers bring their grocery store purchases home in the U.S. in 2017, by age group*
- Increase in frequency of frozen food purchase in the United States in 2017, by generation
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generation
- Grocery shopping list usage among U.S. consumers in 2015, by generation*
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018*
- Frequency of online food orders according to consumers in the United States as of May 2017, by age group
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age group
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*
- Share of consumers likely to consider a food and beverage subscription in the United States as of February 2017, by generation
- Share of U.S. consumers purchasing any specialty foods online in 2016, by generation
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age group
- Willingness to try selected diets in the United States as of March 2017, by age group
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
- Key factors for millennials choosing frozen foods in the United States in 2017
- Share of consumers who believe organic produce is healthier than conventionally grown food in the United States as of June 2016, by age group
- Share of consumers who believe genetically modified (GM) food is healthier than non-GM food in the United States as of June 2016, by age group
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation
- Reasons why Millennials eat snacks instead of having breakfast, lunch or dinner in the United States as of January 2017
- When do you usually snack?*
- Leading product categories purchased through online groceries within the past 12 months in the United States in 2015
- Share of consumers aged 16-24 years that are concerned about the freshness or quality of products when shopping for groceries online in selected countries in Europe in 2016
- Number of online food and beverage shoppers in Spain from 2016 to 2022 (in millions)
- Share of consumers aged 16-24 years that do not like waiting for home delivery services when online grocery shopping in selected countries in Europe in 2016
- Attitudes towards online grocery shopping services among Millennial mothers in Canada as of May 2016
- Share of consumers aged 16-24 years that find online grocery shopping takes less time to do than shopping in-store in selected countries in Europe in 2016
- Share of consumers aged 16-24 years that don't like the fact that they are not able to choose products in person when shopping for groceries online in selected countries in Europe in 2016
- Share of consumers aged 16-24 years that don't like having to spend a minimum amount when shopping for groceries online in selected countries in Europe in 2016
- Share of consumers aged 16-24 years that don't shop for groceries online because they prefer to shop the way they are used to in selected countries in Europe in 2016
- Share of consumers aged 16-24 years that have shopped online for groceries in the last six months in selected countries in Europe in 2016
- Share of individuals who bought food and groceries online in Iceland from 2005 to 2014
- U.S. Millennials: Which of these approaches to eating have you used in the past 12 months?*
- Millennials: When do you typically make a shopping list?*
- Attitudes of millennial (22-30) grocery shoppers towards branded and unbranded products in Great Britain in 2014
- Please select whether you prefer to buy own brand/private label or branded products in each of the categories below
- Most popular recreation activities among Millennial campers in North America in 2016
- How appealing, if at all, are each of the following types of work to you personally?
- Most popular online fulfillment services for grocery shopping used by Baby Boomer consumers in the United States in 2018
- Most visited online news sources among Millennials in the United States in 2014
- What is your biggest gripe with retail loyalty programs?
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