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Consumers making online purchases after in-store browsing in Canada 2018

This statistic shows the percentage of consumers in Canada researching products in-store before purchasing them online as of March 2018. During the survey, 17 percent of the respondents said they always or often engaged in showrooming, while 44 percent said they only rarely or never did so.

Percentage of consumers researching products in-store before purchasing online in Canada as of March 2018

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Release date

June 2018



Survey time period

March 2018

Number of respondents

1,203 respondents

Age group

18 years and older

Supplementary notes

How often do you visit a store to browse or look at products, but make your purchase online?

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Statistics on "E-commerce in Canada"

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