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Price comparison between Amazon and supermarkets for baby products in the UK 2020

Percentage difference between AmazonFresh and supermarket retailer prices of baby products in the United Kingdom (UK) as of January 2020

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Release date

January 2020


United Kingdom

Survey time period

January 1, 2020

Supplementary notes

The source took into account 459 products in total in the baby category available in the supermarket retailers listed. The individual number of products was as follows for each retailer: Asda (68); Morrisons (58); Ocado (150); Sainsbury's (74); Tesco (68); Waitrose (41).
The comparison looked at prices as advertised on January 1, 2020 and did not include own brand SKUs.

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Statistics on Baby care market in the UK







Consumer behavior


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