In Great Britain, the market for baby care products saw ups and downs since 2010. In 2022, the baby care market was worth an estimated 23.9 million British pounds, slightly lower than than the year prior. Market value reached a high of around 26 million British pounds in 2020.
UK’s favourite is a global force
Baby care products range from baby formulas, milk and drinks to hair and skin care products and disposable items such as wipes and diapers. The most popular baby care brand among UK consumers was Johnson & Johnson. The American multinational retailer was followed by the UK’s own Boots, Asda and Tesco, all of which sell own-brand baby and child products.
Declining birth rate
In 2019, the birth rate in the UK was the lowest of the past 15 years. The highest it had been was in 2010, when 12.9 births occurred per 1,000 population.
Market value of baby care products in Great Britain from 2010 to 2022
(in 1,000 GBP)
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Cosmetic, Toiletry & Perfumery Association. (May 2, 2023). Market value of baby care products in Great Britain from 2010 to 2022 (in 1,000 GBP) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association. "Market value of baby care products in Great Britain from 2010 to 2022 (in 1,000 GBP)." Chart. May 2, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association. (2023). Market value of baby care products in Great Britain from 2010 to 2022 (in 1,000 GBP). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association. "Market Value of Baby Care Products in Great Britain from 2010 to 2022 (in 1,000 Gbp)." Statista, Statista Inc., 2 May 2023, https://www.statista.com/statistics/474676/market-value-baby-care-great-britain-uk/
Cosmetic, Toiletry & Perfumery Association, Market value of baby care products in Great Britain from 2010 to 2022 (in 1,000 GBP) Statista, https://www.statista.com/statistics/474676/market-value-baby-care-great-britain-uk/ (last visited November 09, 2024)
Market value of baby care products in Great Britain from 2010 to 2022 (in 1,000 GBP) [Graph], Cosmetic, Toiletry & Perfumery Association, May 2, 2023. [Online]. Available: https://www.statista.com/statistics/474676/market-value-baby-care-great-britain-uk/