The statistic depicts the objectives French business had set themselves with the use of Artificial Intelligence (AI) for their digital strategies in 2019. Most of the objectives were linked to improving their sales:
The use of AI was seen as useful in predicting behavior (61 percent), to segment customers into groups in order to personalize marketing messages (50 percent), to manage the customer database as well as to model the purchasing behavior (both at 46 percent).
Objectives of French businesses using Artificial Intelligence for their e-commerce strategies in 2019
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Octopeek. (October 1, 2019). Objectives of French businesses using Artificial Intelligence for their e-commerce strategies in 2019 [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/1096260/artificial-intelligence-objectives-ecommerce-france/
Octopeek. "Objectives of French businesses using Artificial Intelligence for their e-commerce strategies in 2019." Chart. October 1, 2019. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/1096260/artificial-intelligence-objectives-ecommerce-france/
Octopeek. (2019). Objectives of French businesses using Artificial Intelligence for their e-commerce strategies in 2019. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/1096260/artificial-intelligence-objectives-ecommerce-france/
Octopeek. "Objectives of French Businesses Using Artificial Intelligence for Their E-commerce Strategies in 2019." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1096260/artificial-intelligence-objectives-ecommerce-france/
Octopeek, Objectives of French businesses using Artificial Intelligence for their e-commerce strategies in 2019 Statista, https://www.statista.com/statistics/1096260/artificial-intelligence-objectives-ecommerce-france/ (last visited August 15, 2022)
