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Objectives of Artificial Intelligence usage for e-commerce in France 2019

The statistic depicts the objectives French business had set themselves with the use of Artificial Intelligence (AI) for their digital strategies in 2019. Most of the objectives were linked to improving their sales:
The use of AI was seen as useful in predicting behavior (61 percent), to segment customers into groups in order to personalize marketing messages (50 percent), to manage the customer database as well as to model the purchasing behavior (both at 46 percent).

Objectives of French businesses using Artificial Intelligence for their e-commerce strategies in 2019

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Source

Release date

October 2019

Region

France

Survey time period

September 15 to October 4, 2019

Number of respondents

112 respondents

Special properties

Retail deision-makers

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Statistics on "New technologies in e-commerce in France "

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