Japan: subscription service market size 2024

In fiscal year 2021, the subscription service market in Japan was valued at around 869 billion Japanese yen. The market size was forecast to exceed one trillion yen in fiscal 2022.
Subscription services cover a variety of all-you-can-use services paid for at regular time periods. While subscriptions for digital contents like music and movies are widely known services, the Japanese market also includes education, delivery, and consumer goods-related services among others.

Value of the subscription service market in Japan from fiscal year 2020 to 2021 with forecasts until 2024 (in billion Japanese yen)

Characteristic	Market size in billion Japanese yen
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2022

More information

Region

Japan

Survey time period

fiscal year 2020 to 2021; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year

Special properties

market size based on the payments by end users (consumers)

Supplementary notes

*Forecast.

According to the source, research targets were subscription providers and their supporting service vendors (B2C), subscription business supporting service vendors (B2B), and others. The research focused on seven B2C service categories including clothing/fashion rental, food services, life-related services, residence, language education, digital contents, and delivery services.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

Citation formats