In fiscal year 2022, the subscription service market in Japan was valued over 896 billion Japanese yen. The market size was forecast to exceed one trillion yen in fiscal 2025.
Subscription services cover a variety of all-you-can-use services paid for at regular time periods. While subscriptions for digital contents like music and movies are widely known services, the Japanese market also includes education, delivery, and consumer goods-related services among others.
Value of the subscription service market in Japan from fiscal year 2021 to 2022 with forecasts until 2024
(in billion Japanese yen)
fiscal year 2021 to 2022; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year
Special properties
market size based on the payments by end users (consumers)
Supplementary notes
*Forecast.
According to the source, research targets were subscription providers and their supporting service vendors (B2C), subscription business supporting service vendors (B2B), and others.
The research focused on seven B2C service categories including fashion, food services and takeaways for food and beverages, lifestyle-related services, leisure and entertainment, digital contents, education, and medical and health.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of December 2023.
Values have been rounded.
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Yano Research. (December 19, 2023). Value of the subscription service market in Japan from fiscal year 2021 to 2022 with forecasts until 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1096302/japan-subscription-service-market-size/
Yano Research. "Value of the subscription service market in Japan from fiscal year 2021 to 2022 with forecasts until 2024 (in billion Japanese yen)." Chart. December 19, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1096302/japan-subscription-service-market-size/
Yano Research. (2023). Value of the subscription service market in Japan from fiscal year 2021 to 2022 with forecasts until 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1096302/japan-subscription-service-market-size/
Yano Research. "Value of The Subscription Service Market in Japan from Fiscal Year 2021 to 2022 with Forecasts until 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1096302/japan-subscription-service-market-size/
Yano Research, Value of the subscription service market in Japan from fiscal year 2021 to 2022 with forecasts until 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1096302/japan-subscription-service-market-size/ (last visited September 19, 2024)
Value of the subscription service market in Japan from fiscal year 2021 to 2022 with forecasts until 2024 (in billion Japanese yen) [Graph], Yano Research, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1096302/japan-subscription-service-market-size/
